For relationship-driven real estate agents

Email courses that turn your past clients into referrals.

I write and send the emails that keep you top of mind long after closing, so the people who already know you keep coming back, and keep sending you referrals. No cold calls. No open houses. No writing a word yourself.

Book a consultation call See how it works

Built for agents who'd rather build relationships than prospect.

The problem

Your past clients are your best source of business. So why do they disappear after closing?

You pour weeks, sometimes months, into a client. You celebrate at the closing table. And then the conversation fades. A thank-you card, maybe. But a few months later, you're not top of mind when their coworker mentions they're finally ready to buy.

And we've all been there. Most agents have no real system to stay in touch after closing, and the warmest lead source they'll ever have gets wasted.

Here's the real kicker: repeat and referral clients are the cheapest, highest-converting business in real estate, and you already earned them. Now you've just got to keep them. And it's incredibly easy.

What I do

A year of genuinely useful emails, written and sent for you.

Starting the day a client closes, I send a full year of emails in your voice: helpful, human, and never salesy, so your name lands in their inbox all year, always attached to something valuable.

Written in your voice

I interview you once to capture how you sound, then write every email so it reads like you, never a template.

Useful, never needy

Maintenance tips, tax perks, equity insights, local gems: value that keeps you welcome in the inbox, with referral moments placed where they actually work.

Fully done for you

I set it up and run it on Kit. You just add each new client on closing day, and it follows up automatically, all year long.

✓A full year of strategic emails, in your voice

✓Built-in, low-pressure referral moments

✓A one-year "Homeiversary" gift that reopens the "what's my home worth?" conversation

✓Set up on Kit, nothing technical on your end

How it works

From closing day to their one-year Homeiversary.

We capture your voice

One short call so every email sounds like you: warm, specific, unmistakably yours.

I build & write it

A full year of timed emails, set up and running on your email platform, ready the moment a client closes.

Referrals come to you

You add each new client on closing day. Then you stay top of mind, and the referrals take care of themselves.

Who's behind it

Hi, I'm Jenna.

For twelve years I sold real estate, long enough to learn the hard way what it takes to grow a business year after year. Leads were never my thing, and I loathed open houses. It all felt a little gross to me. So I leaned into my comfort zone: pouring into my sphere, the people who already knew me.

I went on to teach sales and marketing to hundreds of agents and wrote real estate columns for local publications. Balderdash House is the distillation of all of it: a way to keep every relationship warm enough to send you referrals, without it ever feeling forced.

Jenna

Free 5-day email course

The Relationship Agent's Referral Playbook

The 5 mistakes sending your past clients to another agent, and how to fix every one. One short email a day.

Get the free course

Let's talk

Your past clients are already your best source of business.

Let's make sure they're working for you, consistently, and without the parts of the job you'd rather avoid.

Book a consultation call

Prefer email? Reach me at balderdashhouse@gmail.com