Guys, there’s swearing in this post. If you’re at all sensitive to that type of thing, you’ve been warned. If you’re into that type of thing and want to shed some light on why your real estate career isn’t where you want it to be, listen up my friend.
Myth #1: You have to buy your leads
Soapbox rant in 3… 2… 1…
I fucking hate seeing agents pay for garbage internet leads. It’s just a crime. If you’ve ever thought about buying leads online, don’t. If you’ve purchased them already, stop. That money and energy is going down the crapper, I promise this to you.
Working with so many agents like you, and being a working agent myself, I understand how important lead generation is. But buying leads that may or may not belong to you and 4 other ‘featured’ agents isn’t lead generation.
Let’s talk about true lead generation for a second. Because it’s something that you can do, all on your own, for very little cost.
There are so many ways for you to generate your own leads that are actually warm leads and not the icy cold, flaky ones you may or may not have paid out the nose for.
Having your own home online in the form of a website or blog will do wonders. You can create content that attracts your ideal client, lure them with value, collect their contact info, and the lead is 100% yours. And guess what, because they found you, they’re already warm when you reach out to them.
Free lead generation has never been easier than it is right now. The number of ways that you can attract a prospect and convert them into a client on social media platforms is stupid. Hop on platforms where your ideal client hangs and dig in. DM them. Post live video Q&A’s.
Go try one or more of the above ideas before you even think about buying a shit lead online again. Please.
Myth #2: You can’t choose your clients
My entire premise for turning my business on it’s bum a few years back was to close more sales of course, but I wanted to stop doing the things that I hated. With the clients that weren’t good to me.
So I stopped working with the clients that they were giving me the most stress, the highest marketing bills, and killing my spirit.
This is how I know that you can choose your clients. Because I’ve done it. And you can too. I want you to write down the clients that are causing you the most stress. The ones who keep you up at night and make your job harder. Now I want you to drop them.
Believe me, I know how scary that is. But I’m living proof that once you drop those time, energy, and spirit killers, you’ll have the time, energy, and attitude to pay more attention to the good ones. And when you go all in on the good clients, they multiply.
I’m serious. When I stopped scraping for leads, good or bad, and focused on really taking care of my current and past clients, the referrals started flooding in.
Make the choice my child, to work with people who adore you and make you feel good. You’ll be a better (and richer) agent for it. I promise this to you.
Read the other blog posts in this series here…
- 8 Things Every Top Agent Has + a Free Download
- The Truth About My Real Estate Career
- 3 Excuses That Keep Your Business From Growing
- 3 Real Estate Myths That Are Holding You Back
- Why Building A Successful Real Estate Business Is So Hard
Myth #3: You need a huge marketing budget
It’s an easy thing to assume or tell ourselves, “that top agent must have thousands to spend on marketing each month, that’s why he’s so successful”… but that’s something you’ve got to let go of. Because it’s simply not the truth most of the time.
There are plenty of top agents who are quite frugal in their marketing spends actually. Instead, you should focus on where your best business comes from. And then figure out how to replicate it.
You know the phrase, “the best things in life are free”? Well your clients think so too. All you really have to do is spend time with people. Get to know them, focus on helping them and over delivering.
No billboards. No magazine ads. And certainly no newspaper ads can outperform good ole’ attention.
This mentality of scaling your business off of your current sphere of influence and client base is what will give you the success and work-life balance you’re looking for. And it’s a hell of a lot cheaper than throwing money at traditional marketing.
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